{"title":"Premium Swaddle Blankets for Newborn Babies | Soft, Breathable \u0026 Safe Baby Wraps","description":"\u003cp\u003e\u003cspan\u003eWrap your little one in comfort with our premium \u003c\/span\u003e\u003cspan\u003eswaddle blankets for newborn babies\u003c\/span\u003e\u003cspan\u003e, designed to provide a cosy, secure, and soothing sleep experience. Made from soft, breathable, and gentle fabrics, these baby swaddle wraps help create a snug environment that mimics the feeling of being held, helping newborns feel calm and comfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for everyday use, our \u003c\/span\u003e\u003cspan\u003ebaby swaddle blankets\u003c\/span\u003e\u003cspan\u003e are lightweight, skin-friendly, and easy to use for sleeping, cuddling, nursing, and on-the-go moments. Whether you’re preparing for a newborn arrival or looking for the perfect baby shower gift, these swaddle wraps are an essential addition to every baby’s nursery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Features:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUltra-soft and gentle for newborn skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBreathable fabric for all-season comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps create a secure and cosy wrap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for newborn sleep and daily use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy to fold, carry, and wash\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect baby shower or new parent gift\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eGive your baby the comfort they deserve with a beautifully designed \u003c\/span\u003e\u003cspan\u003enewborn swaddle blanket\u003c\/span\u003e\u003cspan\u003e made for peaceful moments and happy cuddles.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"organic-swaddle-set-lifes-a-beach-under-the-sea-blue-octopus-stripe","title":"Organic Swaddle Set - Life's a Beach (Under the Sea \u0026 Blue Octopus Stripe)","description":"\u003cp\u003e• 2 Pre-washed, luxuriously soft organic cotton swaddles that get softer with every wash\u003c\/p\u003e\n\u003cp\u003e• Lightweight and breathable\u003c\/p\u003e\n\u003cp\u003e• Ideal for snuggle time at home or on the go!\u003c\/p\u003e\n\u003cp\u003e• Size: L47” x W47” (each)\u003c\/p\u003e\n\u003cp\u003e• Wash Care: Machine wash warm; Tumble dry low (do not iron or dry clean)\u003c\/p\u003e","brand":"Malabar Baby","offers":[{"title":"Default Title","offer_id":47248635199807,"sku":"SW2LB","price":41.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/2600\/3007\/files\/malabar-baby-swaddles-blankets-default-title-organic-swaddle-set-life-s-a-beach-under-the-sea-blue-octopus-stripe-sw2lb-728899584226-36932579066175.jpg?v=1780914292"},{"product_id":"organic-swaddle-sunflower","title":"Organic Swaddle - Sunflower","description":"\u003cp\u003eSunflowers for days - An instant cheerful swaddle wrap that is bright and beautiful!\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis delightful design instantly brings a burst of joy and positivity to your little one's world. Wrap them up in the beauty of sunflowers and let their smiles bloom all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e• 1 Pre-washed, luxuriously soft organic cotton swaddle that gets softer after every wash\u003c\/p\u003e\n\u003cp\u003e• Made from GOTS certified cotton threads\u003c\/p\u003e\n\u003cp\u003e• Lightweight and breathable\u003c\/p\u003e\n\u003cp\u003e• Versatile; Ideal for snuggle time at home or on the go!\u003c\/p\u003e\n\u003cp\u003e• Size: L47” x W47”\u003c\/p\u003e\n\u003cp\u003e• Wash Care: Machine wash warm; Tumble dry low (do not iron or dry clean)\u003c\/p\u003e","brand":"Malabar Baby","offers":[{"title":"Default Title","offer_id":47248638935359,"sku":"SS18COT011","price":21.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/2600\/3007\/files\/malabar-baby-swaddles-blankets-default-title-organic-swaddle-sunflower-ss18cot011-36932580376895.jpg?v=1780914374"},{"product_id":"organic-swaddle-flower-bud","title":"Organic Swaddle - Flower Bud","description":"\u003cp\u003e\u003cspan\u003eFeaturing a captivating print of delicate lotus flower buds! The lotus flower symbolizes purity and enlightenment, making this swaddle not only visually appealing but also meaningful for your little one's journey of growth and development.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e• 1 Pre-washed, luxuriously soft organic cotton swaddle that gets softer after every wash\u003c\/p\u003e\n\u003cp\u003e• Made from GOTS certified cotton threads\u003c\/p\u003e\n\u003cp\u003e• Lightweight and breathable\u003c\/p\u003e\n\u003cp\u003e• Ideal for snuggle time at home or on the go!\u003c\/p\u003e\n\u003cp\u003e• Size: L47” x W47”\u003c\/p\u003e\n\u003cp\u003e• Wash Care: Machine wash warm; Tumble dry low (do not iron or dry clean)\u003c\/p\u003e","brand":"Malabar Baby","offers":[{"title":"Default Title","offer_id":47248643686719,"sku":"SS18COT018","price":21.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/2600\/3007\/files\/malabar-baby-swaddles-blankets-default-title-organic-swaddle-flower-bud-ss18cot018-728899582055-36932274323775.jpg?v=1780914418"},{"product_id":"organic-swaddle-marigold","title":"Organic Swaddle - Marigold","description":"\u003cp\u003eInspired by our beautiful trips in India. 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Part Of Our Sienna Collection Featuring Our Popular Willow Print, These Large Swaddles Are A Baby Essential Or Also Make A Gorgeous Gift For New Mums. Use As A Breastfeeding Cover With The Handy Loop, A Sheet To Lay Baby On Or As A Swaddle.\u003c\/p\u003e\u003cp\u003eKey Features:\u003c\/p\u003e\u003cp\u003eMaterial : 100% GOTS Certified Organic Cotton \u003c\/p\u003e\u003cp\u003eSize: 120X120cm\u003c\/p\u003e\u003cp\u003eMachine Washable \u003c\/p\u003e\u003cp\u003eLoop For Easy Feeding And Hanging\u003c\/p\u003e","brand":"Ralphie Bear","offers":[{"title":"Default Title","offer_id":47529928130879,"sku":"SWADDLE-WILLOW","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/2600\/3007\/files\/ralphie-bear-baby-accessories-default-title-large-swaddle-muslin-willow-swaddle-willow-36342194798911.jpg?v=1780918839"},{"product_id":"baby-blanket-muslin-swaddle-goose","title":"Baby Blanket -  Muslin Swaddle - Goose","description":"\u003cp\u003eMade with the finest Oeko-Tex cotton, our blanket is one to be loved. Wrap your baby in our incredibly soft and breathable muslin blanket!\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eGenerously sized at 120 x 100cm perfect for swaddling your little one in a hug as soft as a cloud!\u003c\/p\u003e\n\u003cp\u003e\u003cu\u003eCare Instructions\u003c\/u\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eThe fabric must be treated with care (wash at max 30° C)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eIron at a maximum of 110° C.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eDo not tumble dry (Lay flat to dry)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eSafety warning: keep away from fire\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Norishor","offers":[{"title":"Default Title","offer_id":56437843951993,"sku":"sku-55872674988405","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/2600\/3007\/files\/norishor-swaddling-blankets-default-title-baby-blanket-muslin-swaddle-goose-sku-55872674988405-66987991368057.jpg?v=1780916993"},{"product_id":"swaddle-muslin-blanket-jasmine","title":"Swaddle Muslin Blanket - Jasmine","description":"\u003cp\u003eMade with the finest GOTS certified organic cotton, our blanket is one to be loved. Wrap your baby in our incredibly soft and breathable muslin blanket!\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eGenerously sized at 120 x 100cm perfect for swaddling your little one in a hug as soft as a cloud!\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eUnique hand-painted pattern – Designed in the UK\u003c\/p\u003e\n\u003cp\u003e\u003cu\u003eCare Instructions\u003c\/u\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eThe fabric must be treated with care (wash at max 30° C)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eIron at a maximum of 110° C.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eDo not tumble dry (Lay flat to dry)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eSafety warning: keep away from fire\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Norishor","offers":[{"title":"Default Title","offer_id":56437844083065,"sku":"sku-40024920621137","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/2600\/3007\/files\/norishor-swaddling-blankets-default-title-swaddle-muslin-blanket-jasmine-sku-40024920621137-66987993694585.jpg?v=1780916992"},{"product_id":"baby-blanket-muslin-swaddle-jasmine-rose","title":"Baby Blanket -  Muslin Swaddle - Jasmine Rose","description":"\u003cp\u003eMade with the finest GOTS certified organic cotton, our blanket is one to be loved. 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Wrap your baby in our incredibly soft and breathable muslin blanket!\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eGenerously sized at 120 x 100cm perfect for swaddling your little one in a hug as soft as a cloud!\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eUnique hand-painted pattern.\u003c\/p\u003e\n\u003cp\u003e\u003cu\u003eCare Instructions\u003c\/u\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eThe fabric must be treated with care (wash at max 30° C)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eIron at a maximum of 110° C.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eDo not tumble dry (Lay flat to dry)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eSafety warning: keep away from fire\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Norishor","offers":[{"title":"Default Title","offer_id":56437846409593,"sku":"sku-48202951459100","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/2600\/3007\/files\/norishor-swaddling-blankets-default-title-baby-blanket-muslin-swaddle-forest-pear-sku-48202951459100-66987997266297.jpg?v=1780917064"},{"product_id":"jane-doudou-comforter-security-blanket","title":"Jane Doudou Comforter Security Blanket","description":"\u003cp\u003eThe Doudou Comforter is your baby's ultimate soft toy, designed to provide comfort and companionship. 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Made from a blend of 50% cotton and 50% polyester, it offers a soft and comforting touch for your little one.\u003c\/p\u003e\n\u003ch3\u003eWhat's Included:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDoudou Comforter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Highlights:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAdjustable Velcro strap for easy attachment\u003c\/li\u003e\n\u003cli\u003eSoft fabric for a gentle touch\u003c\/li\u003e\n\u003cli\u003eIdeal for bedtime to soothe and stimulate the senses.\u003c\/li\u003e\n\u003cli\u003ePromotes better sleep and relaxation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFeatures \u0026amp; Benefits:\u003c\/h3\u003e\n\u003cp\u003eThe Doudou Comforter is not just a toy; it's a tool for creating a calming bedtime routine. The adjustable Velcro strap ensures easy handling, while the soft fabric provides comfort and sensory stimulation. 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